a location-based visual story captured during the peak of lavender season in provence, where a draped porsche becomes part of the landscape rather than something placed onto it. the car is covered with a hand-painted cover created especially for the campaign by artist thomas strum, allowing it to blend into its surroundings in a more poetic, intentional way. the series plays with the tension between presence and concealment, using soft dusk light, pastel tones, and everyday still-life fragments to introduce a quiet surreal quality. instead of traditional automotive imagery, the car appears almost dreamlike — hidden, suggested, or encountered indirectly through objects, colour, and atmosphere. the result is a set of images that merge lifestyle, land art, and product photography, positioning porsche as contemplative and poetic rather than purely mechanical.

Agency: LOOP

Loop Team: concept: colm o'brien, bogdana alexandrescu, photographer and art director: varsha ramesh, producer: mikolaj ostrowski