a catalog of 206 paper swatches for paper manufacturer gmund's new website, the images isolate colour, grain, edge, and weight, turning swatches into sculptural forms—stacked, bent, folded, or layered to reveal how light interacts with each surface. the work treats paper not as a background element but as a product with its own visual and tactile identity. the series functions as both documentation and design study, presenting the paper range through clarity, restraint, and precision.

agency: loop

team loop: team: producer: lisa mooslechner retoucher: alejandro wilcock ad, photo: varsha ramesh