A minimalist series created for the launch of Gmund’s new website, focusing on the material qualities of premium paper through controlled still-life compositions. The images isolate colour, grain, edge, and weight, turning swatches into sculptural forms—stacked, bent, folded, or layered to reveal how light interacts with each surface. Shot with a clean, neutral palette and high attention to detail, the work treats paper not as a background element but as a product with its own visual and tactile identity. The series functions as both documentation and design study, presenting the paper range through clarity, restraint, and precision.

Agency: LOOP

Team: Producer: Lisa Mooslechner Retoucher: Alejandro Wilcock AD, Photo: Varsha Ramesh