a three-part campaign featuring the porsche macan, taycan and cayenne, each placed inside a setting unrelated to driving. using an object-first approach, the car and its parts are taken out of context to create an unexpected environment. this approach is then used to reframe certain specific features of each car.

Agency: Loop

creative direction: Adam Reterski, Simon Pocock
art direction: Adam Reterski, Varsha Ramesh
Photography: Varsha Ramesh
Set Design: Tina Hausmann, Bob
Producer: Mikolaj Ostrowski
Dop: Thomas Schroll
Gaffer: Dominik Haberstock
Retouchers: Alejandro Wilcock, Varsha Ramesh