photographed as a three-part campaign involving three Porsches – the taycan, macan, and cayenne – the campaign aimed to take the cars out of their usual context and place them within a setting that's unexpected. here, the macan is situated inside the industrial interior of café bonanza in berlin. surrounded by stacks of espresso cups, saucers, trays, and the familiar traces of coffee culture, the car becomes part of an everyday rhythm rather than just a road machine. surrounded by stacks of espresso cups, saucers, trays, and the familiar traces of coffee culture, the car becomes part of an everyday rhythm rather than just a road machine.

Agency: Loop

creative direction: Adam Reterski, Simon Pocock
art direction: Adam Reterski, Varsha Ramesh
Photography: Varsha Ramesh
Set Design: Tina Hausmann, Bob
Producer: Mikolaj Ostrowski
Dop: Thomas Schroll
Gaffer: Dominik Haberstock
Retouchers: Alejandro Wilcock, Varsha Ramesh