the story of turbonite–a campaign on porsche's newly introduced signature colour, turbonite, created in collaboration with pantone. the photographs feature isolated objects in the shade turbonite, photographed with the idea of portraying a sense of tactility and colour accuracy in every object. the photographs lay emphasis on material, textures, and the unique colour turbonite as seen across different materials such as metal, plastic, fabric, leather, thread, paper and ceramic. the photographs were featured in the renowned pantone fashion color trend report 2024, during the official launch of the campaign in the new york fashion week in new york city.

Agency: LOOP

Team LOOP: concept and art direction: bogdana alexandrescu, adam reterski producer: johanna nowotny set design: rebecca christl