The Story of Turbonite explores Porsche’s newly introduced signature color through a series of still-life studies created in collaboration with Pantone. The photographs isolate materials, textures, and surface finishes that define Turbonite’s identity—its muted metallic sheen, mineral undertones, and quiet sense of engineered luxury. Shot like a forensic archive of design language, the images move between extreme macro detail and composed studio arrangements, revealing how the color behaves across steel, textiles, coatings, and form. The project sits at the intersection of industrial craftsmanship and color theory: a visual essay on how a shade becomes a brand asset, how materiality communicates emotion, and how performance objects inherit symbolic meaning through finish and tone. This collaboration positions Turbonite not just as a paint option, but as an aesthetic philosophy—functional, tactile, restrained, and enduring.

Agency: LOOP

Concept: Bogdana Alexandrescu, Adam Reterski Producer: Johanna Nowotny Set Design: Rebecca Christl